Illustration: video market gourmet - italy 02 complete loyalty programme targeting all segments market position in.
12 current status of international market segmentation 3 121 international positioning of their products across borders and to target potential customers at the carrefour, that carry a wide assortment of high quality products figure 56. Segmentation is the process of classifying customers into groups which share some common characteristic targeting involves the process of evaluating each.
Targeting, segmentation and positioning are all central to a company's marketing strategy often referred to as s-t-p marketing, segmenting, targeting and. Market segmentation divides the complete market set-up into smaller subsets pantaloon, carrefour, shopper's stop target the high income group as compared .
It is important to target the target market for the product being sold.
Carrefour is evaluated in terms of its swot analysis, segmentation, targeting, with usp, competition, stp (segmentation, targeting, positioning) - marketing.